MARKETING, STRATEGY & TRAINING FOR ORGANIZATIONS
Campaigns That Connect, Because They're Built on Real Stories
Whether you're building a campaign, need a strategic partner, or want to bring real cultural expertise into your team, we bring the same grounded, culturally rooted approach to every project we take on.
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20
YEARS OF INDUSTRY EXPERIENCE
50+
CORPORATE & NON- PROFIT PARTNERS
11
EXPERT TEAM MULTI- LINGUAL MEMBERS
6X
AWARD WINNING MARKETING AGENCY
THE GAP MOST AGENCIES CAN'T FILL
You don't need another agency that learned about your community through a Google Search.
The multicultural campaign that tested poorly because it was developed by people outside the community looking in. The training session that earned polite engagement and zero behavior change. The supplier diversity initiative that lived inside procurement and never made it to the rest of the business.
You have probably worked with agencies that came in confident and left with their work watered down. They learned the surface-level vocabulary, ran the focus groups, and produced something that read as careful instead of true.
Or you have worked with a diversity consultant who understood the community but couldn't actually execute marketing, training, or strategy at the standard your organization needs.
Not us! Our creatives are proud members of the communities we serve.
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PAST CORPORATE & NON-PROFIT CLIENTS
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THE RECEIPTS
The work speaks for itself. So do the people we've built it with.
OUR SERVICES
Two Ways We Support Organizations and Companies Like Yours
For Organizations & Institutions
Campaigns and strategy built to move people into action
We partner with nonprofits, government agencies, and institutions on marketing campaigns, strategic consulting, and communications strategy - work grounded in real community insight, not a generic playbook.
What this includes:
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Marketing campaign strategy and execution
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Strategic and communications consulting
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Brand and messaging strategy for institutional audiences
We've brought this work to organizations including Teach Western Mass, Center for Women & Enterprise, Latinos for Education, and the Holyoke Chamber of Commerce alongside mission-driven institutions across the US.
Project investments start at $15,000
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FOR CORPORATIONS & TEAMS
Training that actually changes how teams create powerful stories
We bring corporate teams and ERGs real, grounded training rooted in a multicultural approach to marketing, brand strategy, and inclusive leadership, not a generic diversity slide deck.
A few of the topics we cover:
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Multicultural marketing strategy
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Reaching Latino and Hispanic consumers authentically
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Inclusive brand storytelling
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Cultural competency for marketing and sales teams
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Building inclusive leadership
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How to create an unstoppable personal brand
Clients include CVS Health, TD Bank, Smith College, Northeastern University, Small Business Administration, NGLCC, and Montclair State University.
Corporate training starts at $4,000
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THE TEAM
The Creatives Behind the Brands
Meet the strategists, designers, and marketing experts who bring the same care to your brand that we bring to our own.
And yes, we are multi-lingual
Paulette Piñero
Founder & Chief Creative Officer
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Skills:
Creative Direction, Marketing Operations, Storytelling
Kimberly Martínez
Graphic Designer
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Skills:
Brand Strategy, Website Design, Graphic Design
Ronalyn (Noona) Omega
Operations Manager
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Skills:
Project Management, Marketing Operations
Yaixa Lozada
Graphic Designer
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Skills:
Brand Strategy, Graphic Design
Yahosca Quezada
Website & UX/UI Designer
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Skills:
Website Design, Graphic Design, UX/UI
Muhammad Ali
Graphic Designer
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Skills:
Copywriting, Brand Strategy, Graphic Design, Social Media Ads
Lucia Favro
Copywriter & Social Media Manager
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Skills:
Creative Direction, Copywriting, Analytics, Social Media Management
Robertson Morales
Website Designer & Analytics Consultant
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Skills:
SEO, Website Design, Analytics, UX/UI, Social Media Ads
Katrina Rojas
PR Consultant
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Skills:
Marketing Strategy, PR & Communications
Paula Ardilla
Copywriter & Creative Strategist
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Skills:
Copywriting, Marketing Strategy, Social Media Ads
1. Discovery & Scoping
A working session with your team to understand the gap, the stakeholders, and the business outcomes you need. We come in informed and leave with a clear scope, not a generic proposal.
2. Proposal
A clear scope of work, statement of work, and pricing structure designed to move through your approval process without friction. We have built engagements with corporate, university, and government procurement teams, and we know exactly what your compliance departments need.
3. Collaborative Approach
Our team embeds with yours. Named owners on both sides and weekly checkpoints. You stay in the loop and your stakeholders stay informed.
4. Launch & Sustained Impact
Delivery is not the end. Performance measurement, refinement, and a clear path to the next phase are all part of how we structure long-term partnership work.
RESULTS YOU CAN SEE
A look at the campaigns and programs we've built for organizations and institutions like yours
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Teach Western Mass: Filling Every Fellowship Seat
Teach Western Mass came to us needing to recruit career-changers into their fellowship program, which cultivates Black and Latinx educators moving from other professions into teaching. We built a recruitment marketing campaign around warm, approachable messaging that made the leap into teaching feel possible, and reached 120% of their recruitment goal, filling every fellowship seat.
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Valley Venture Mentors: Building a Regional Coalition
We partnered with Valley Venture Mentors and the Western Mass EDC across two phases, launching the Ecosystem Accelerator through stakeholder-driven data collection and analysis, then deepening VVM's brand positioning and leading communications for Innovation Fest, the Founders Network, and RiseUp Springfield. The work built a roadmap connecting businesses at every stage of growth with more than 30 economic development organizations, secured commitments from 43 of them, and formed a coalition that now meets quarterly with elected officials to advance regional policy, reinvestment, and initiatives to bring innovation-led companies into the region.
